| Take the LeadZoomer.com competitive analysis challenge to assess where your business stands today! On each of the following questions, use the scale 1-10 to assess where your company stands right now. Number ONE would indicate a weak presence in a given area; FIVE would indicate an average effort with TEN given for a superior performance.
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How would you rate the quality of the marketing copy on your web site? Your home page should have a 1-3 sentence paragraph explaining what your company or organization does. Is it compelling? Does it capture and convey your company’s USP? 0-10 = |
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Do you have numerous places on your home page to collect contact data? 0-10 = |
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A search form. Some people go to websites, first look for the search box and do a search rather than try fiddling with the navigation. How well is yours displayed? 0-10 = |
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How well is your site map designed? This page is useful for search engines that come to "spider" your website. 0-10 = |
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How well is your Google Analytics tool being used? This is a useful tool for seeing how people use your site. Without it, you’re in the dark. 0-10 = |
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Do you have an “active & ongoing” search engine marketing program? Are you consistently on blogs, chat rooms. Bulletin boards, etc. across the world? 0-10 = |
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Do you have an area on your home page to regularly update? You should plan your website so that there's a place for you to update with new information. You should change it often! . The more often you change it, the more often they come. 0-10 = |
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Do you have multi-media interactivity portions on your site or plain old 90’s text with pics? 0-10 = |
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Do you have a squeeze page strategy? 0-10 |
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Do you have multi media spokes-models telling your story? 0-10 = |
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Add up your total numbers and see if you come up with a total assessment score of less than 80. If you do, THE REALITY IS THAT you’re not competitive in today’s challenging economic environment. You simply have to TAKE ACTION NOW and LeadZoomer.com is the answer you’ve been seeking. |