We have over 15 years experience in traditional media and PR, web design, digital marketing and search engine optimization. Our goal is to improve visibility for our customers and their brands by targeting specific "channels" through which we push their marketing message. Unlike other companies who simply blast information to the market with very little consideration of the target demographic, our team carefully researches our client's business sector and tailors our marketing solutions to generate the highest response from that TARGET AUDIENCE.
We leverage several unique technologies and follow-up methodologies that allow us to generate a high number of qualified leads without spending countless hours and dollars on leads that do not meet your desired qualification criteria. Using unique viral, direct and interactive marketing techniques, we produce measurable results that mean increased business for you. Our goal is a simple one -- deliver qualified leads that are specifically interested in your products and services, so that you can turn them into customers. Our approach to marketing follows a proven process flow that ensures your brand is properly presented for optimum penitration, search engine indexing, ranking and placement which in-turn is supported by aggressive and targeted "outbound" "digital" communication.
We use a variety of "Lead Feeders" to push strategic information about your organization out to the internet and other Above The Line channels. These feeders include Radio, prints, email marketing, websites, banner advertising, landing/squeeze pages, article sites, editorial content, information request forms, search engine marketing/optimization, surveys, social networking sites, video streaming sites (like YouTube and several others), blogs and discussion groups, etc. Feeders are strategically monitored and carefully crafted by our team to create an interest in your company and drive new leads to your Lead Catchers, where a User can signup/respond for additional information.
Once a User responds, that information is channeled to you or can be added into our proprietary Lead Management Suite which begins to send a series of automated emails that are targeted to the User's expressed area of interest. These interactive emails provide additional opportunities for response, which in-turn further builds the profile of that user. As a Users’ profile grows, we are then able to match them to specific opportunities you may have available that ultimately result in a transaction/conversion event.